My research focuses on the effectivity of nudges in challenging conditions.
A nudge is a change in the choice architecture that aims to steer people to the best choice, while allowing for alternative options. Specifically, I focus on the role of awareness and prior intentions, nudges in complex settings with conflicting cues and the long-term effects.
I obtained my BSc Honours degree in Psychology at Groningen university, and my MSc degree in Social and Health Psychology at Utrecht university. Since June 2015 I officially started as a PhD student in the WINK-project (Welfare Improvement through Nudging Knowlegde) under supervision of prof. dr. Denise De Ridder and dr. Floor Kroese.